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"New-Method" No. 5

We have published the email bulletin "New-Method" with our works and guest contributions, and this fifth issue features the artist Yohei Kurose for the contributor, who is also an art critic and the representative of CHAOS*LOUNGE.

[Contribution]

We Are The Small World
Yohei Kurose (Artist, Art Critic, Chaos*Lounge Representative)

Anime-Song (Anison), as recognized well, is the generic term for songs and tunes used in animation works produced almost domestically.  In Japan, the comic and animation giant, it is no exaggeration to say that Anison has no more been monopolized by the animation Otaku alone, but come to be consumed in the same manner as J-POP.  However, regardless of such actualities, there has been deep-rooted impression that the Anison industry as a whole is "reproduction of J-POP on a smaller scale."  On the other hand, the J-POP industry, as also recognized well, has witnessed tremendous market shrink since 2000, which finally recorded no million sellers in the single CD sales in 2007.

Animelo Summer Live (so-called AniSama) is the biggest domestic Anime-Song live event held annually since 2005.  AniSama assembles popular Anime-Song singers from different labels, whose "Fuji Rock"-like format has been so successful that its 5th session in 2009 recorded fifty thousand visitors.

Anisama produces its original theme song every year, released with the credit "Anisama Friends" formed by performers of the year, and its PV (i.e., film clips, abbreviated from Promotion Video) has an evident law.

The PV is always filmed in a recording studio without exceptions.  Members of "Anisama Friends" enter the studio one by one, each of who sings assigned lines in front of the microphone, and the PV demonstrates the recording process.  The PV is concluded with all the singers gathering together for the chorus part.  All the same, every year.  This, let's say, "We Are The World" style PV may represent the essence of Anisama.

Now that diversification of the taste among consumers has directly hit the J-POP industry, it can no longer realize contents like "We Are The World."  Its highly mature market and culture have been subdivided so much that it has come to be impossible to assign stars as representatives of each genre within a single PV.

That is, the "We Are The World" style in the AniSama PV is the result of the Anison industry positively accepting to be "reproduction of J-POP on a smaller scale."  Let us set an observable small ecosystem to reboot the entirely saturated and dispersed market.  It has a pleasure to experience scaling as in the video game masterpiece Katamari Damashii.

[Web Works of the New-Methodicists]

[Information]

- "Demons Out! Luck In!" http://7x7whitebell.net/new-method/oni_e.html

- "New-Method" will show works at "the Future school" exhibition.  (18-20th Feb. 2011, Akaruiheya, Tokyo) http://akaruiheya.info/

- "New-Method" official webpage has been updated.  http://7x7whitebell.net/new-method/

- Takahiro Hirama has updated his website.  http://hrmtkhr.web.fc2.com/

- Shogo Baba has updated his website. http://7x7whitebell.net/

- Hideki Nakazawa has updated his website. http://aloalo.co.jp/nakazawa/

- If you would like to receive the email bulletin "New-Method," please let us know.

- This bulletin is free to redistribute while all rights are reserved.

- This bulletin will sometimes be sort into the spam folder.  Please pay careful attention.

[Editor's Note]

"Mo-Hou-Hou," whom I introduced in the previous issue, made great work at "New-Method Nabe" of "Nabe Free."  Please check the following link to find their pictures.  (cf.) http://togetter.com/li/95184 (Kaido)

http://7x7whitebell.net/new-method/bulletin/b005_e.html